![]() ![]() Since retiring from IBM he has 19 years of experience in consulting as a business futurist with programs in creativity and innovation. He had a thirty year career with IBM in three very different arenas - as a technologist and technology manager in semiconductor technology, as an internal entrepreneur creating the first independent business unit within IBM, and as a cultural change agent developing a more creative and innovative culture. He has lived long enough to see forecasts fail and succeed, including some of his own. Paul Schumann is a practicing futurist with expertise in creativity and innovation. Will gain insight on the long term future.Will understand the influence of media on our perception, thinking and actions. ![]() Gain a greater understanding of the interrelationships of past, present and future.Will understand why our present environment is the way that it is.The benefits of understanding this approach are that you: It will close with a discussion of the wave of the future. It covers - the medium is the message, the medium as content, hot and cool media, our change from a pre-literate to literate to post literate society, characteristics of the post literate society, and the four laws of media. This is a summary of Marshall McLuhan's work applied to understanding the past, present and future. ![]()
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